Feminism

Feminism is something that I have only recently been exposed to and have begun to understand. I have never before felt affected by patriarchy but I have recently ascertained that there most certainly is need for feminism in our society which is something that may not be widely agreed with. Women are still being oppressed and belittled in today’s society though it often goes unnoticed. For instance there is an advert running on channel 4 at the moment which I find to be very sexist. The advert for Strongbow cider depicts a hall full of men who are being accredited for having credible jobs however there is not one woman in sight until the end when a woman serves each of three men a pint of cider. I find this distasteful as I don’t think that it is fair to assume that women a) are less likely to drink cider and b) to have jobs such as burglar alarm fitters and pork pie fillers. Also I think that the worst thing about this advert was the fact that the only woman featured is serving the men. This represents a now seemingly old fashioned stereotype which has taken a lot of hard work to attempt to eliminate. There is a lot of sexism within the world of advertising with sexualisation and female stereotyping but I thought that this, in particular was especially remarkable.